Colorado Rockies
Augmenting a national pastime Experience
Objective
Ideate ways that a Colorado Rockies branded app experience that highlights player achievements while engaging fans.
Results
AR Stats & Highlights
An AR concept easily accessed via a cue on a scannable player card, drawing on the nostalgia of collectible baseball cards while using the latest technology.
When fans point their mobile device at the cue on the card, stats, trivia, and highlight reels for that player appear in the augmented space.
The AR reveal presents a branded and authentic experience, quickly shared with other fans sitting in viewing proximity.
AR Hit Pattern Visualizer
An AR component that visualizes ball trajectories from previous at-bats within their home field for each Rockies player.
The team
Creative Director:
Kevin Flores
Program Manager:
Mark Fitzgerald
Senior UX/UI Designer:
Logan George
Visual Designer:
Kim Jones
Lead Engineer:
Kevin Vaughan